HOW TO: Make Sure You’re Tracking the Right Data

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Raj Kadam is the CEO and Co-founder of Viralheat Inc., a social media analytics firm focused on delivering detailed social media analytics to major brands and agencies world-wide. Today, you would be hard-pressed to find a marketer who’s not buried in a mountain of data.  The average marketing pro’s data sources include the usual web variety –- inbound analytics, e-mail …