Koprol Launches Location-based Marketing Features

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Yahoo’s Koprol, an Indonesian location-based social network has launched a series of new features which allows businesses to reach out to more consumers through its service. Businesses can now sign up for its […] Related posts: HOW TO: Create a Location-based Marketing Campaign Location-based marketing is one of the major trends in the… Is Location-Based Advertising Effective? The mobile phone …

Major Challenges in Email Marketing

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Email remains to be an important tool in most digital marketing strategy. Newsletter subscription, for example, is an affordable form of keeping customers updated. I have received a lot great deals alerts from Groupon and airline companies and they have somehow become my important sources for deals. I believe some of you have the same […] Related posts: Here’s an …

HOW TO: Create a Location-based Marketing Campaign

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Location-based marketing is one of the major trends in the digital advertising world. Instead of increasing web traffic and hoping that customers will visit and make purchase, location-based marketing directly helps your business increase foot traffic, bringing consumers closer to your physical point of sales. However, with so many different location technologies like Gowalla, Foursquare, and recently […] Related posts: …

Optimizing Affiliate Management

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There are few opportunities on the Web that give a better return on investment than a well-executed affiliate marketing campaign. It costs next to nothing to get started, but the best ROI requires a little TLC. That is why the success of any affiliate program falls largely on the way it is managed, whether that’s done by a major network, …