Koprol Launches Location-based Marketing Features
Yahoo’s Koprol, an Indonesian location-based social network has launched a series of new features which allows businesses to reach out to more consumers through its service. Businesses can now sign up for its […] Related posts: HOW TO: Create a Location-based Marketing Campaign Location-based marketing is one of the major trends in the… Is Location-Based […]
Major Challenges in Email Marketing
Email remains to be an important tool in most digital marketing strategy. Newsletter subscription, for example, is an affordable form of keeping customers updated. I have received a lot great deals alerts from Groupon and airline companies and they have somehow become my important sources for deals. I believe some of you have the same […]
HOW TO: Create a Location-based Marketing Campaign
Location-based marketing is one of the major trends in the digital advertising world. Instead of increasing web traffic and hoping that customers will visit and make purchase, location-based marketing directly helps your business increase foot traffic, bringing consumers closer to your physical point of sales. However, with so many different location technologies like Gowalla, Foursquare, […]
5 Invaluable Marketing Lessons from an Epic Campaign for… Cream Cheese?
Asking kitchen-savvy women to not only invent their own dishes, but also shoot, edit and upload videos to a contest website seems like a recipe for disaster. But when Kraft invited women to do just that in its latest…
Optimizing Affiliate Management
There are few opportunities on the Web that give a better return on investment than a well-executed affiliate marketing campaign. It costs next to nothing to get started, but the best ROI requires a little TLC. That is why the success of any affiliate program falls largely on the way it is managed, whether that’s […]