Check-In Apps Add Key Relevancy Factor to Your Marketing
Are check-in apps just a fad or are they the future of local business marketing? It may still be too early to tell, but I’m starting to lean toward the latter, because this space is only picking up more and more steam, and businesses and marketers are getting excited about it as more apps continue […]
HOW TO: Integrate Paid Search and Social Media for Better Marketing Results
Matt Lawson is director of marketing for Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies. Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics –- the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, […]