Social Media Analytics & Internet Marketing

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As social media keeps providing new marketing opportunities, in addition to a way for online users to simply pass the time, the need for social analytics is becoming more pressing. Utilizing reporting tools that are available online today can help Internet marketers continue to shape their social media strategy and overall online interaction… [[ This is a content summary only. …

Hitlantis is a Gorgeous World of Indie Music

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Penn Olson features start-ups. Find out more here. If you’re into music, you got to check out Hitlantis, a Finland-based free-to-listen indie music web start-up. I’m promoting it with strong reasons. My first on-trial impression was great. After signing up (takes just 30 seconds), you are thrown straight into its music database and greeted by a sea of […] Related posts: …

The Brave New World of Marketing

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This is a summary of a presentation by Daniel Lee (@danlee888), Regional Director of Euro RSCG (@eurorscg), at the iStrategy Conference, 2010. Once again, we’re reminded that social media isn’t a final strategy. Before jumping onto the social media bandwagon, it’s crucial that we understand how it has changed the scene. So what’s changed? Nothing much, actually. The fundamentals […] Related …

3 Core Skills Every Good Social Media Marketer Should Possess

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This post is authored for Sarah, our very own co-founder, for her application to be Standard Chartered Breeze’s World Coolest Intern (WCI). We promise this is a good read. Hiring a good digital marketer is hard, but hiring a great one is even harder. What differentiates the great from good is attitude. The best talents are usually […] Related posts: …

Check-In Apps Add Key Relevancy Factor to Your Marketing

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Are check-in apps just a fad or are they the future of local business marketing? It may still be too early to tell, but I’m starting to lean toward the latter, because this space is only picking up more and more steam, and businesses and marketers are getting excited about it as more apps continue to flood the mobile app …

Sprout Social provides Awesome Social Media Tools for Businesses

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Listen, track and engage. These are the three basic social media guidelines for businesses. But aren’t there just too many conversations to listen on the web? These conversations come in different form – Facebook updates, Tweets and blog posts. How are we supposed to make sense out of these data? That is why we need social media […] Related posts: …