The Impact of Cookie Deletion – Inflated Audience Reports

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Comscore today released a study which address the key sources of discrepancy between server-based and panel-baed data and reveals that cookie deletion can lead to large overstatements in server logs measurement of the size of online audiences. According to Comscore, “Without appropriate adjustments, server-based audience reports can be… [[ This is a content summary only. Visit my website for full …

Establishing A Sustainable Social Media Marketing Strategy

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For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business. There are many questions that need answers:  ”Should we develop a strategy first before engaging?”,  ”Should …

Is a Shake-Up Brewing in the Search Market?

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More WebProNews Videos Google has been dominating the search market for years. Simply put, if you ask most people to search for something on the web, their first instinct is to go to Google. More and more people might be getting reprogrammed to go to Bing, however. The "decision engine" still has a ways to go before it reaches Google-like …