Social Media Strategy with Katy Lynch, Exploring The Daily

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The Daily is looking like a legitimate answer to newspapers' declining relevancy. The digital-only newspaper is interactive, affordable and informative, taking a traditional medium in to a new era. Today on Website Magazine Radio, we talk about The Daily and what advertisers can learn from Rupert Murdoch's latest effort to save the printed… [[ This is a content summary only. …

Social Media Analytics & Internet Marketing

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As social media keeps providing new marketing opportunities, in addition to a way for online users to simply pass the time, the need for social analytics is becoming more pressing. Utilizing reporting tools that are available online today can help Internet marketers continue to shape their social media strategy and overall online interaction… [[ This is a content summary only. …

Establishing A Sustainable Social Media Marketing Strategy

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For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business. There are many questions that need answers:  ”Should we develop a strategy first before engaging?”,  ”Should …

Why Social Media Practices Are Like Football

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Co-authored by Jay Baer and Amber Naslund One of the continuous discussions and questions surfacing in the social media chatterbox is that of “who owns social media?” Is it marketing? Public relations (PR)? Customer service? The answer is . . . yes. For the long-term, anyway. You’re not likely at the point yet where you have social media wired into …

Google Has a New Social Experiment

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A new experiment has appeared in Google Labs. It’s called Google Shared Spaces.  It’s hard to provide too much info about it at this point, because when you try to access it (after signing in with your Google account, which it requests) it only gives you a 404. Several people commenting on the site indicate that they are experiencing the …

BlackBerry Playbook Featured on Black Eyed Peas MTV

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Product placement at work: The BlackBerry Playbook is featured in Black Eyed Peas’s The Time (Dirty Bit) MTV. The strategy is straightforward. The Playbook wants to be associated with the Black Eyed Peas’s ‘cool and hip’ image. In the MTV, a futuristic image of the Playbook is painted. The camera is the only feature showcased but […] Related posts: BlackBerry …

Driving Your Brand through Social Media

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Notes from a panel discussion at iStrategy 2010 featuring Chris Wei, CEO of Great Eastern Holdings Grp, Haresh Khoobchandani of Microsoft, and James Miner of ESPN. Warning: Tons of useful insights ahead: – – 1. It all starts with a strategy Not a social media strategy – “there is no such thing”; that’s why brands and agencies struggle to figure …

Now You Can Update Your Facebook Status via Yahoo Mail

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Yahoo’s social media strategy of lots and lots of Facebook is coming to fruition in a big way today, with the web portal rolling out deeper integration of Facebook within Yahoo Mail. Last month, Yahoo started with its first Yahoo Mail/Facebook integration: importing Facebook friends’ e-mail addresses into their Yahoo contacts. Today’s two new features make Yahoo Mail a lot …