Is Click-through Rate a Meaningless Metric?

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How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just might kick CTR to the curb. Listen now, and subcribe to Website Magazine Radio in iTunes! LISTEN… [[ This is a content …

Think Google PageRank Doesn't Matter? Think Again.

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It looks like Google wants you to think PR doesn’t matter, but don’t let them fool you! For more than a decade now, Google has been trying to retrieve this metric from the radar of webmasters. That Google has stopped pushing regular updates to their toolbar is one more step in the strategy to convince you that PageRank doesn’t matter …