JCPenney Gets Caught Gaming Google
The New York Times did a little undercover work in the world of search and discovered that JCPenney was benefiting enormously from paid links. They ranked number one or close to it for some very prominent search queries including “skinny jeans,” “home decor,” “comforter sets,” “furniture", “tablecloths” and many other highly searched for terms. (Note: Tweets regarding […]
Longer Headlines in Select Adwords Listings
Google has never been one to shy away from testing its search results pages. It's latest test will enable advertisers to display more information in the headline. Google is changing the placement of the first description line for certain ads that appear above the natural search results on Google. For ads where each line appears […]