Fashion Brands Using Facebook To Best Effect

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Lots of companies have a strong presence on Facebook, with Chipotle, Ford, and NBC all making significant moves just this week.  But when it comes to effective marketing in the UK, new data from Experian Hitwise indicates that fashion brands know how to use Facebook best. Robin Goad, who shared that finding in a corporate blog post earlier today, arrived …

Betty White’s Muffin on SNL [VIDEO]

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Betty White appeared on SNL tonight — the result of an unprecedented Facebook campaign to have the Golden Girls star host the show. The Facebook page Betty White to Host SNL (please?)! launched in December 2009, gathering more than 500,000 fans and a great deal of media attention. Spotting the opportunity for online buzz, NBC not only agreed to have …

Conan O’Brien on “60 Minutes”: The Full Interview [VIDEO]

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Former The Tonight Show host Conan O’Brien sat down with CBS’ 60 Minutes for his first on-the-record interview since he left The Tonight Show and NBC in January. Topics covered included Jay Leno, NBC executives, Conan’s new cable TV show and his beard. When asked why he left NBC, he said that the situation had become “toxic.” He left when …

How Twitter’s New Media Blog Aims To Teach By Example

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Twitter has a two-pronged approach to give media companies the ability to create dynamic interfaces that filter and curate tweets in new ways. One is to showcase great examples of Twitter implementations on its Twitter Media blog, and the other is to give media companies the resources to do these types of projects on their own. I spoke this week …

Can anyone tell me about google adwords?

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I just ordered the Google Adwords kit, but now I am worried. Has anyone tried this? Does it really work or is it a scam? It says it was on the news, and on NBC, ABC, and others. Those kits are a scam. The information you need is free for the taking at Google but the people selling the kits …