PlayTime Now With Demographics
One of the issues for video advertising has been that it is difficult to understand who exactly is viewing all those ads. TubeMobul hopes to minimize the problem as it has added demographic reporting to its video advertising platform PlayTime today. For a long time, advertisers were forced to rely on external data vendors to […]
YouTube Attracts 8.4 Billion Streams In January
Online video usage in the U.S. is up significantly from the same time last year as time spent viewing video on a PC/Mac/laptops from home and work locations increased 45 percent, according to a new report from Nielsen. The number of unique online video viewers only increased by 3.1% from last January, but the level […]
Bing Needs Users to Break the Google Habit
One of Bing’s Facebook fans brings up a good point about the search market. Google is simply ingrained in so many people’s online habits, Bing’s biggest challenge is to simply keep Google users from being sucked back into the Google way. Have you tried to use other search engines besides Google, only to find yourself […]
Online Do Not Track Bill Introduced In Congress
U.S. Representative Jackie Speier (D-CA) introduced “Do Not Track Me” legislation in Congress today that would let people block the tracking of their online activity. “People have a right to surf the web without Big Brother watching their every move and announcing it to the world,” said Speier . “The internet marketplace has matured, and […]
Report: Ad Startup Rejects Google Acquisition Bid
As a rule, Google doesn’t put out press releases when it fails to acquire companies, making a new rumor difficult to confirm. But the search giant may have tried to purchase an advertising firm called Admeld, and, despite having a solid reputation and more cash than many countries, been unsuccessful. Of course, Google probably didn’t […]
OpenX Launches New Ad Platform, Secures Groupon As Customer
Assuming it didn’t already, OpenX should definitely have Google’s attention now. The company launched an updated version of its OpenX Enterprise ad technology today, and in the process, announced that it’s secured Groupon and Orange (the telecommunications entity) as customers. An OpenX spokesperson explained in an email to WebProNews, "OpenX’s new platform, the company’s Software […]
Google Celebrates 1 Million Digitized CIC Books
It seems like all’s been quiet on the Google Books front for a while. There’s been little talk of new partners, lawsuits, or just about anything. But that doesn’t mean nothing’s been happening, as today, Google signaled that it’s scanned (and returned) one million books from the Committee on Institutional Cooperation. A quick note in […]
Answers.com Sells For $127 Million
Over the next few days, onlookers shouldn’t be surprised if the mix of questions on Answers.com begins to favor inquiries of the "what kind of ____ should I buy?" variety. Fans may have some extra money coming to them, as Answers.com announced this morning that it’s being acquired for $127 million. AFCV Holdings, which is […]
Google Latitude Adds Check-in Options
Facebook, Foursquare, and Gowalla (along with several other companies) now have a little more competition when it comes to location-based check-in services. Starting this afternoon, Google Latitude users can also let their friends know when they’ve arrived at a certain place. Google’s rationale for this upgrade is that check-ins add context. Now, rather than just […]
Loyalty A Better Measure of Mobile App Success?
Real-time app analytics provider Localytics is offering up some interesting information on loyalty as it relates to phone and tablet apps. While customers seem willing to give new apps a try (perhaps due to the number of US smartphone users growing from 42.7 million in November 2009 to 61.5 million in November 2010), Localytics data […]
Demand Media Announces Closing of IPO
Last week, Demand Media launched its initial public offering. Today, the company announced the closing of the IPO of 10,235,000 shares of common stock at $17.00 per share. From the release: Demand Media sold 5,175,000 shares of common stock, and the selling stockholders sold 5,060,000 shares of common stock in the offering. Demand Media received […]
Google Edges Bing For Visual Attention
The top three paid positions on Google attract more visual attention than the top three links on Bing, according to a new report from research firm User Centric. Study outcomes showed a comparable number of participants viewing top sponsored links (~90 percent) across both search engines. However, these participants spent 22 percent more time looking […]
Demand Media CEO: Google Not Talking About Us
Last week, Google’s Matt Cutts put up a blog post talking about a shift in focus to content farms, which he defines as "sites with shallow or low-quality content". Most people that read this assumed he was talking about sites like some of those offered by Demand Media (eHow.com, for example), which launched an IPO […]
CNNMoney Implements LinkedIn Widget
Let’s be honest: however content most people are with their jobs, Fortune’s "100 Best Companies to Work For" list can elicit envy. So LinkedIn and CNNMoney may be onto something, as they’ve partnered to point people who read the list towards individuals who work at the top companies. This marks the first implementation of LinkedIn’s […]
Rumor: Chrome Chief To Stick With Google Despite Twitter Bid
As news stories go, there have been more interesting ones than an employee not switching companies. However, rumors indicated that Twitter was courting Google’s Sundar Pichai, and in order to keep him – which Google has – Google likely had to lay out a significant sum of money. To set the scene: Sundar Pichai has […]