Coke Zero to Stream Final Four Concert Live on Facebook Walls

Hey, the iPad isn’t the only big event on April 3 — the two semifinal games in the NCAA Final Four tournament are also taking place! Before the games begin, Coke Zero will kick off a huge concert at 1:45pm ET that will stream live on Facebook. This is the first time that a live […]

Record Numbers Tune in to March Madness Live Stream

It’s NCAA men’s basketball tournament time — otherwise known as March Madness — and the online streaming initiative from CBS Sports and the NCAA is already netting massive numbers: 3.4 million hours of video/audio were streamed online by three million unique visitors on day one. Those staggering numbers mean that online viewership is already up […]