Demand Media Announces Closing of IPO

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Last week, Demand Media launched its initial public offering. Today, the company announced the closing of the IPO of 10,235,000 shares of common stock at $17.00 per share. From the release: Demand Media sold 5,175,000 shares of common stock, and the selling stockholders sold 5,060,000 shares of common stock in the offering. Demand Media received net proceeds of approximately $77.2 …

Layar’s Plan to Monetize Augmented Reality

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The Layar Augmented Reality Browser apps for the iPhone and Android provide virtual 3D information overlays on top of the real world, as seen from the camera lens of your mobile device. Today the company introduced a content store so that consumers can purchase additional layers of information to add to their dual-world experience. At launch, the new content store …