10 Early Stage Start-up Pitches [LIVE BLOG] #gstartup

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Live notes on start-up pitches. 16Fun (China) Focuses on mobile games imitating virtual reality Features include playing games with friends Business model: Virtual currency, in-app purchases, linking game with business owners Distribution strategy: […] Related posts: Global Mobile Internet Conference, Day 1 Live Blog Live updates from the Global Mobile Internet Conference in Beijing,… East Ventures Jakarta Ventures Night [LIVE …

The New Reality of Facebook Advertising

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Facebook has announced a new advertising scheme called “Sponsored Stories.” It is interesting – and risky. Some might even say it is dangerous. Small businesses in particular should pay very close attention. First, the basics of how Sponsored Stories works, then a closer look at what it means to your business. Advertisers can… [[ This is a content summary only. …

LinkedIn's New Advertising Platform

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The Wall Street Journal is reporting that LinkedIn is preparing a major update to its advertising offerings, LinkedIn DirectAds. The new system will let advertisers target thier ads to users based on company size, industry, gender, job titles, seniority, age and location – significantly more granular than before. The question for Web… [[ This is a content summary only. Visit …

Are Marketers Interested in Twitter Promoted Products?

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According to early adopters like Virgin America, Bravo TV and Red Bull, Twitter’s Promoted Products are highly effective. Virgin America reported that Promoted Tweets helped the airline record its fifth-highest sales day in the entire airline’s history. But that was back in April-May, when Promoted Tweets was launched. A huge proportion of the clicks was due […] Related posts: Early …

Google Places: Google’s Local Business Center Gets an Upgrade

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Google’s Local Business Center has been renamed “Google Places.” The re-branding effort is accompanied by a handful of new features designed to help local business owners gain an edge in search engine marketing. The name change was made to better tie the business owner dashboard with Place Pages, the Yelp-like local business landing pages that Google launched about six months …

20 Essential Social Media Resources You May Have Missed

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Big changes in the social media landscape this week mean there’s a lot to discuss. These posts highlight all the latest and greatest tools, tips, trends, and strategies for navigating the ever-changing social waters. Included in this week’s edition is some cautionary advice about Facebook and dating, some great mobile app lists for spring, and analysis of Twitter’s brand new …