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More YouTube Ads Anyone?

YouTube has launched a new advertising option for its partners, called First Watch. The option lets advertisers purchase pre-rolls on users’ first view of a YouTube video each day. A report from the New York Times says: If the sponsorship …

10 Early Stage Start-up Pitches [LIVE BLOG] #gstartup

Live notes on start-up pitches. 16Fun (China) Focuses on mobile games imitating virtual reality Features include playing games with friends Business model: Virtual currency, in-app purchases, linking game with business owners Distribution strategy: […] Related posts: Global Mobile Internet Conference, Day 1 Live Blog Live updates from the Global Mobile Internet Conference in Beijing,… East […]

The New Reality of Facebook Advertising

Facebook has announced a new advertising scheme called “Sponsored Stories.” It is interesting – and risky. Some might even say it is dangerous. Small businesses in particular should pay very close attention. First, the basics of how Sponsored Stories works, then a closer look at what it means to your business. Advertisers can… [[ This […]

LinkedIn's New Advertising Platform

The Wall Street Journal is reporting that LinkedIn is preparing a major update to its advertising offerings, LinkedIn DirectAds. The new system will let advertisers target thier ads to users based on company size, industry, gender, job titles, seniority, age and location – significantly more granular than before. The question for Web… [[ This is […]

Are Marketers Interested in Twitter Promoted Products?

According to early adopters like Virgin America, Bravo TV and Red Bull, Twitter’s Promoted Products are highly effective. Virgin America reported that Promoted Tweets helped the airline record its fifth-highest sales day in the entire airline’s history. But that was back in April-May, when Promoted Tweets was launched. A huge proportion of the clicks was […]

Google Places: Google’s Local Business Center Gets an Upgrade

Google’s Local Business Center has been renamed “Google Places.” The re-branding effort is accompanied by a handful of new features designed to help local business owners gain an edge in search engine marketing. The name change was made to better tie the business owner dashboard with Place Pages, the Yelp-like local business landing pages that […]

20 Essential Social Media Resources You May Have Missed

Big changes in the social media landscape this week mean there’s a lot to discuss. These posts highlight all the latest and greatest tools, tips, trends, and strategies for navigating the ever-changing social waters. Included in this week’s edition is some cautionary advice about Facebook and dating, some great mobile app lists for spring, and […]