Social Media Strategy with Katy Lynch, Exploring The Daily

The Daily is looking like a legitimate answer to newspapers' declining relevancy. The digital-only newspaper is interactive, affordable and informative, taking a traditional medium in to a new era. Today on Website Magazine Radio, we talk about The Daily and what advertisers can learn from Rupert Murdoch's latest effort to save the printed… [[ This […]

Future of Newspapers â?? advertising and readership

http://www.globalchange.com Pressures on newspaper sales in America and Europe compared to huge growth in newspaper circulations in India and some other emerging markets. Impact of online news services and problems monetarising them. Demographic split of newspaper and magazine readers. Impact of online advertising on traditional advertising and marketing budgets. Futurist keynote conference speaker Patrick Dixon […]

Barnes & Noble to Launch E-Reader App for iPad

Continuing with a very source agnostic digital book strategy, Barnes & Noble has announced it will soon be offering an e-reader app for the Apple iPad. The app will be designed specifically for the iPad’s tablet form factor, and will join B&N’s existing e-reader app family already available for Mac, PC, iPhone , iPod touch, […]