Should Your Startup Apply for the sFund?

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Esteemed venture capital firm Kleiner Perkins launched a new fund called sFund last month. That’s…

5 Social Media Trends to Watch Right Now

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. With social media itself an exponentially growing trend that’s here to stay, many…

HOW TO: Organize A Successful Meetup

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Gathering friends, followers and “likers” online can only take you so far in…

Group Buying: Should Small Businesses Jump In?

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. A new “group…

5 Ways Small Businesses Can Use Tech to Save Money

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. It goes without saying that small business owners are always looking for ways to save money. And technology is a great way to do just that. By its very nature, technology […]

6 Best iPad Apps for Business Users

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Since the iPad was released, more than 450,000 devices have been sold. While some may decry the lack of a physical keyboard and the App Store ecosystem as reasons why the […]

5 Essential Apps for Your Business’s Facebook Fan Page

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. If you’ve already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business’s Facebook presence, you may now be in the market […]

Yelp for Business: 4 Steps for Success

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. For local small businesses, Yelp isn’t just an option — it’s a necessity. People in urban centers use it to choose where to go to dinner, where to buy clothes, and […]