OpenX Wants to Maximize Your Yield

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Ad technology provider (ad server) OpenX announced a new version of OpenX Enterprise, the company’s Software as a Service product for large publishers. What makes the new system unique is that its technology now combines the ad serving prowess OpenX is known for with real-time bidding on ad inventory. OpenX is positioning the platform as… [[ This is a content …

OpenX Launches New Ad Platform, Secures Groupon As Customer

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Assuming it didn’t already, OpenX should definitely have Google’s attention now.  The company launched an updated version of its OpenX Enterprise ad technology today, and in the process, announced that it’s secured Groupon and Orange (the telecommunications entity) as customers. An OpenX spokesperson explained in an email to WebProNews, "OpenX’s new platform, the company’s Software as a Service ad serving …