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Start with Data in Landing Page Optimization

A Thorough, Modern Definition of Landing Page Optimization By Brian Deagan The term “optimization” is dangerously close to becoming a victim of overuse and relegated to meaningless buzz word status. But the word does retain a valuable definition that marketers and Web masters alike must internalize and apply. To prevent… [[ This is a content […]

Clicks But No Conversions? It's the Landing Page Every Time.

Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization.  Why Landing Page Optimization is Critical "Landing […]