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27 People you’ll Meet on Facebook

Have you ever tried categorizing your Facebook friends? Artists from the Joy of Tech have some suggestions for you. From the PR people to the narcissists, the comic has captured it all. I particularly like the one on the right. Being in that same age group, I realized many peers aren’t aware about the dark […]

The State of Online Word of Mouth Marketing [STATS]

In a session yesterday at Forrester’s Marketing Forum, Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing. Influencers are Diverse Ray said that when marketers think […]