Pizza Hut Celebrates Cricket World Cup Fever on Facebook

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With the onset of the 2011 ICC Cricket World Cup in India, brands are leaving no stone unturned to leverage the sports event. Pizza Hut, in association with Pepsi, has launched a campaign […] Related posts: Disney Celebrates 100 Million Facebook Likes The official Disney’s Facebook page has over 14 million fans and… CREATIVE: An Experiential Pizza Ad In A Video! …

Super Bowl XLV Social Media Marketing

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Super Bowl XLV promised to be the ‘Social Bowl’ of advertising with commercials predicted to be more ingrained in social media than ever before.  Starting with early nods to Pepsi Max and Doritos whose Crash the Super Bowl contest put six ads, all created and voted on by consumers, in the Sunday line-up.  As well as Bud Light, who gave …

The Brave New World of Marketing

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This is a summary of a presentation by Daniel Lee (@danlee888), Regional Director of Euro RSCG (@eurorscg), at the iStrategy Conference, 2010. Once again, we’re reminded that social media isn’t a final strategy. Before jumping onto the social media bandwagon, it’s crucial that we understand how it has changed the scene. So what’s changed? Nothing much, actually. The fundamentals […] Related …

Mountain Dew Releases 3 Fan-Created Flavors

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Pepsi Co. brand Mountain Dew has been using its social media fan base to create, brand and market three experimental new flavors that are hitting shelves across the United States today. The flavors are out now and the one that performs the best — both online and in the real world — will become a permanent part of the Mountain …

Tweet #RefreshMashable to Support New Location App to Change Your Community

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Here in Austin, I just finished introducing SparkHelp, the project Mashable has decided to support for the Pepsi Refresh SxSW Challenge. We’re competing against two other teams over the next few days to help get our idea $50,000 in funding, which will help make it a reality. The Project After lots of great submissions from our readers, we settled on …