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Google Charging for Location Extension Direction Clicks

Google announced last week that advertisers using location extensions will see performance metrics for directions alongside those for clicks and phone calls. Sounds pretty good, right? Well, Google will also begin to charge for clicks on those directions in the same way as clicks on an ad headline or phone number. Location extensions provide… [[ […]

AlertSite ContentViews – Performance Metrics that Matter

Site performance management provider Alertsite released a new feature for its performance monitoring platform DejaClick dubbed ContentViews.   DejaClick is an inside-the-browser transaction monitor, capturing and recording the Web experience from the actual end user’s perspective. Users can record any multi-step transaction, or… [[ This is a content summary only. Visit my website for full […]