Facebook’s New Social Plugins: 50,000+ Websites in One Week

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Phase one of Facebook’s strategy for world domination: complete. Facebook has announced that over 50,000 websites have integrated Facebook’s new social plugins in just one week. The plugins are a core component of the company’s new Open Graph initiative. Last week, Facebook launched the Open Graph API and social plugins during its F8 conference in San Francisco. The complex protocol …

Mountain Dew Releases 3 Fan-Created Flavors

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Pepsi Co. brand Mountain Dew has been using its social media fan base to create, brand and market three experimental new flavors that are hitting shelves across the United States today. The flavors are out now and the one that performs the best — both online and in the real world — will become a permanent part of the Mountain …

Tweets at 35,000 Feet: How Virgin America is Using Promoted Tweets

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Promoted Tweets are now live. Yet, for most of us, there’s still a general curiosity about how this will work in the wild. What does this mean for the partner advertisers? Are our search results and Twitter streams going to be spammed with advertisements now? Will Twitter ever be the same? Of course, the answers to those questions depend entirely …