Google Charging for Location Extension Direction Clicks
Google announced last week that advertisers using location extensions will see performance metrics for directions alongside those for clicks and phone calls. Sounds pretty good, right? Well, Google will also begin to charge for clicks on those directions in the same way as clicks on an ad headline or phone number. Location extensions provide… [[ […]
Getting More From Your Google Place Page
I write a fair amount about local search because it’s an important topic that’s only going to become more important as millions upon millions of folks move over to smart phones to do their browsing and shopping. The undisputed leader in all things search is Google and so it’s important to pay close attention to […]
Clicks But No Conversions? It's the Landing Page Every Time.
Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization. Why Landing Page Optimization is Critical "Landing […]
Google Tests AdWords, Call Metrics Integration
When creating a form for customers to fill out, it’s easy for business owners to slip in a question asking who referred them. Finding out how someone got a phone number is a more delicate matter, though (it’s important not to waste customers’ time or act like they called a private line), and AdWords call […]
Why SEO costs what it does
Why SEO costs what it does and why you should never hire someone who fills out your lead form and gives their address as @gmail.com I need to go on a rant here for a minute. Has this ever happened to you? On four separate occasions in the last three weeks someone with an e-mail […]