Google Charging for Location Extension Direction Clicks

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Google announced last week that advertisers using location extensions will see performance metrics for directions alongside those for clicks and phone calls. Sounds pretty good, right? Well, Google will also begin to charge for clicks on those directions in the same way as clicks on an ad headline or phone number. Location extensions provide… [[ This is a content summary …

Getting More From Your Google Place Page

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I write a fair amount about local search because it’s an important topic that’s only going to become more important as millions upon millions of folks move over to smart phones to do their browsing and shopping. The undisputed leader in all things search is Google and so it’s important to pay close attention to the shifting landscape of local …

Clicks But No Conversions? It's the Landing Page Every Time.

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Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization.  Why Landing Page Optimization is Critical "Landing page optimization – it is …

Google Tests AdWords, Call Metrics Integration

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When creating a form for customers to fill out, it’s easy for business owners to slip in a question asking who referred them.  Finding out how someone got a phone number is a more delicate matter, though (it’s important not to waste customers’ time or act like they called a private line), and AdWords call metrics represents Google’s potential solution. …

Why SEO costs what it does

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Why SEO costs what it does and why you should never hire someone who fills out your lead form and gives their address as @gmail.com I need to go on a rant here for a minute.  Has this ever happened to you?  On four separate occasions in the last three weeks someone with an e-mail address@gmail.com with the phone number …