Adknowledge Launches Combined Affiliate Portal

The affiliate division of Adknowledge has launched a new campaign management system with a combined cost-per-action (CPA) and cost-per-click (CPC) interface. The new interface is the culmination of two successful legacy platforms – Adknowledge’s AdStation, a highly targeted CPC offering; and Hydra’s leading CPA network –… [[ This is a content summary only. Visit my […]

Social Engagement Requires Near Constant Activity

Social analytics company Visibli released some interesting findings about social media "stickiness" that might change how you interact with social platforms. According to their study of 200 million Facebook users and their "likes" and comments behavior, the average Facebook post lasts about 80 minutes before losing relevance…. [[ This is a content summary only. Visit […]

Integrating Testing and Analytics

A very natural relationship exists between testing platforms and analytics applications. One is designed to drive improvements on your site and the other to help measure user behavior so that any changes or improvements can be quantified. While some testing applications do a good job of helping quantify success on their own, the integration of… […]

Delivra Partners with Adobe

Adobe is quietly building up one of the most powerful online marketing platforms available. Email services provider Delivra just today announced an integration with Adobe SiteCatalyst which will enable marketers to send email messages to specific list segments based on the online activity of customers (courtesy of Adobe's Omniture… [[ This is a content summary […]

Hottest of 2010 are Most Likely Targets for Crime in 2011

A report released on Tuesday by security firm McAfee predicts that the top targets for cybercrime in 2011 will include smartphones, geolocation services, URL shorteners and devices that run Apple operating systems. Social networks and Internet TV platforms such as Google TV also made the list of potential threats from online… [[ This is a […]

Creative iPod Nano Watch Gets Over $600,000 in Funding

Apple’s new iPod Nano isn’t just small, light and stylish. It also has multi-touch functions. Inspired, Minimal’s engineers and designers thought that the iPod Nano would make a good multi-purpose watch. The team placed the idea on Kickstarter with an aim to raise $15,000. To the team’s astonishment, the project has received over $600,000 in […]

Social Commerce Tools Safe for All Ages

While many Web marketers and merchants want conclusive data before investing in a social commerce campaign, a new report suggests taking action sooner rather than later. According to the study conducted in July 2010, online shoppers in virtually every demographic are becoming increasingly reliant on social commerce tools and platforms. Below are… [[ This is […]

Brightcove and FreeWheel Team Up For HTML5 Ad Solution

Brightcove and FreeWheel are announcing a partnership today that will bring better ad-management and tracking data to publishers that want to utilize HTML5 video. This move further blurs the lines between Flash and HTML5, at least in the context of web video. We spoke with Doug Knopper, the co-founder and co-CEO of FreeWheel and Jeremy […]

HOW TO: Add Facebook “Like” Buttons to Your WordPress Blog

This series is supported by Rackspace, the better way to do hosting. Learn more about Rackspace’s hosting solutions here. Facebook officially unveiled its new Open Graph API and tools a few weeks ago, making it possible for developers and end users to easily hook their own sites into Facebook’s broader ecosystem. In just the first […]

Kindle for iPad Hits the App Store

Amazon’s Kindle app for iPad has found its way to the App Store just in time for tomorrow morning’s device launch. Like Kindle apps for other platforms, the iPad app [iTunes link] includes Amazon’s Whispersync technology, which syncs your last page read, bookmarks, notes, and highlights across devices. The exciting part, however, is all of […]

Hulu iPad App on the Way, Possibly Subscription Model? [RUMOR]

It comes as a shock to no one that Hulu is most probably working on an iPad app, as four different sources have told the New York Times. Those sources also say the company is interested in testing out a subscription model in the iPad version. Hulu CEO Jason Kilar, who has been traditionally tight-lipped […]

MapQuest Brings Free Voice Navigation to the iPhone

It’s quite inevitable, really: after Google announced free turn-by-turn GPS navigation for Android devices, followed by Nokia’s decision to offer the same on its smartphones, the price of full-featured GPS navigation apps on other platforms is hurling towards zero. Case in point: MapQuest 4 Mobile, a free GPS navigation app for the iPhone, now offers […]

Gowalla Launches on webOS and Vies for Your Checkins with Free Stuff

Foursquare is battling for your SXSW check-ins with a musical scavenger hunt. Rival Gowalla is going to go after them with free gadgets – specifically free Palm Pre Plus and Palm Pixi Plus devices as part of a promotion the location-based social networking service is unveiling in conjunction with their just-launched app for webOS. The […]

How Job Seekers Are Using Social Media for Real Results

The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. Whether you’re looking for your first job, exploring a career change, or just setting yourself up for […]