Unlock In-Game Weapons for Splinter Cell Conviction via Text Message

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Ubisoft, developer and publisher of the popular Xbox 360 game Splinter Cell Conviction, has developed a text messaging campaign that rewards mobile marketing subscribers with a unique in-game weapon. The company used Twitter, Facebook and e-mail lists to promote the campaign, promising the in-game weapon to players who would text “WEAPON” to 44144*. When a player complied, he or she …