Fashion Brands Using Facebook To Best Effect
Lots of companies have a strong presence on Facebook, with Chipotle, Ford, and NBC all making significant moves just this week. But when it comes to effective marketing in the UK, new data from Experian Hitwise indicates that fashion brands know how to use Facebook best. Robin Goad, who shared that finding in a corporate […]
First Impression on Qwiki [INVITES]
We are invited to put the new search engine to test. First impression? Great. It lived up to the demo that we covered earlier this week. Qwiki revolutionizes information search and I’m going to stick to that. I started my alpha test by keying in my own country ‘Singapore’ and the engine provided a great […]
Singapore Loves Facebook
Last year, 40 percent of Singaporeans were on Facebook. This year, the proportion of Singaporean Facebook users has increased. As of today, 48.9 percent of us are connected on the social networking site. The figure is derived by dividing the total number of Facebook users in Singapore (from Facebook ad platform) by the total population. […]
Are Marketers Interested in Twitter Promoted Products?
According to early adopters like Virgin America, Bravo TV and Red Bull, Twitter’s Promoted Products are highly effective. Virgin America reported that Promoted Tweets helped the airline record its fifth-highest sales day in the entire airline’s history. But that was back in April-May, when Promoted Tweets was launched. A huge proportion of the clicks was […]
Mobile Usage in Japan, United States and Europe [INFOGRAPHIC]
In terms of mobile usage, Japanese is the most connected group as compared to Americans and Europeans. That is the conclusion drawn from the infographic created by Metagrafic powered with comScore data. ‘Connection’ here is defined as the proportion of the mobile users who use connected media (users who have browsed, accessed applications or downloaded […]
Mark Zuckerberg is a Role Model for Our Generation
Facebook Founder and CEO, Mark Zuckerberg, together with 16 other America’s richest people have pledged to give away huge proportion of their wealth. Giving Pledge is an effort led by Microsoft founder Bill Gates and investor Warren Buffett to commit the country’s wealthiest people to step up their charitable donations. The Pledge has so far signed […]