Boosting In-App Purchases: Best Practices for Android Developers
In-app purchasing (or in-app billing) on the Android platform is one of the most attractive ways to monetize a mobile app. Android developers n…
Mom Shoppers Use Social Media for Purchasing Decisions
A recent report from NPD Group, a market research firm, found that mom shoppers are using social media friends and followers to help with their buying decisions. The study finds that 79 percent of mothers with children younger than 18 are active in social media – an impressive statistic. Of those active in social media, […]
Who Will Buy the iPad? [STATS]
Wondering just who put in a pre-order for the coveted iPad? The NPD Group just released a new market research report assessing consumer awareness and interest in Apple’s iPad. Unsurprisingly, current Apple owners are most excited about the product — 24% of Apple owners said they were very interested or extremely interested in buying an […]