Making the Most of Conversion Testing
By Pete Olson, vice president of enterprise solutions at Amadesa As merchants work to create more effective and more measurable e-commerce marketing strategies, website testing is often at the top of their to-do lists. It seems that nearly everyone today believes in the inherent value of website conversion rate optimization, and yet,… [[ This is […]
Crafting an Effective Landing Page – Don't Go Overboard
More WebProNews Videos Having the right landing page is incredibly important in getting conversions. It’s one thing to get traffic, but if it doesn’t convert what’s the point? WebProNews spoke with Janet Driscoll Miller of Search Mojo at PubCon recently. She shared some thoughts on creating effective landing pages. "I think that there are a […]