Social Media Strategy with Katy Lynch, Exploring The Daily

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The Daily is looking like a legitimate answer to newspapers' declining relevancy. The digital-only newspaper is interactive, affordable and informative, taking a traditional medium in to a new era. Today on Website Magazine Radio, we talk about The Daily and what advertisers can learn from Rupert Murdoch's latest effort to save the printed… [[ This is a content summary only. …

Google Edges Bing For Visual Attention

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The top three paid positions on Google attract more visual attention than the top three links on Bing, according to a new report from research firm User Centric. Study outcomes showed a comparable number of participants viewing top sponsored links (~90 percent) across both search engines. However, these participants spent 22 percent more time looking at Google’s top sponsored links …

If "Likes" Are The New Links, Content Quality Should Increase

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More WebProNews Videos It’s become increasingly clear that social interactions with content are in important element in the promotion and visibility of that content. Beyond the simple viral nature of Facebook "likes" and Twitter retweets, they have simply become part of the fabric of the web and discoverability of content, in some cases even more powerful than search. That is …

Check-In Apps Add Key Relevancy Factor to Your Marketing

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Are check-in apps just a fad or are they the future of local business marketing? It may still be too early to tell, but I’m starting to lean toward the latter, because this space is only picking up more and more steam, and businesses and marketers are getting excited about it as more apps continue to flood the mobile app …

Twitter Improves Trending Topic Algorithm: Bye Bye, Bieber!

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Twitter has updated the algorithm behind its popular Trending Topics feature, changing the focus from the most discussed items to what is “most breaking” and “immediately popular.” Twitter confirmed to Mashable that on Wednesday it made updates to improve the relevancy of trending topics. In the past, trending topics were dominated by consistently popular items (e.g. Justin Bieber) with no …