Too Many Facebook Friends Causes Stress

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The more Facebook friends people have , the more likely they are to feel stressed out by the site, according to a new study by Scottish researchers. Psychologists from Edinburgh Napier University surveyed 200 students on their use of Facebook, and found that a for a significant number of users the negative effect of the social network outweighed the benefits …

Reasons people ‘Unlike’ Brands on Facebook

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Why do people ‘unlike’ brands on Facebook? A research jointly conducted by Cotweet and ExactTarget revealed the reasons. They were all content related. 44 percent of the respondents dislike a brand because the […] Related posts: Facebook doesn’t allow Brands to Rebrand We admit. We are facing a Facebook page identity crisis…. Facebook doesn’t allow Brands to Rebrand We admit. …

Trust and the Importance of Repetition

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It’s that time of year again that we can look forward to the Edelman Trust Barometer which was published today. There are some important insights for corporate communicators and I have summarised a few that caught my attention. Do however look at the Edelman Trust Barometer website for more reports and multimedia – in fact take a look at the …

Barriers to Email Engagement

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According to a survey released today by email marketing firm Listrak, retailers are missing critical opportunities to engage customers and drive sales.  The study revealed that retailers cite "communication overload" and "impersonal outreach" as the biggest barriers to customer engagement via email. The 80+ respondents… [[ This is a content summary only. Visit my website for full links, other content, …

Report: Brand Perception Suffers in 2010 for Google, Yahoo, Facebook, MySpace

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WebProNews received some interesting findings from YouGov BrandIndex, indicating that it has not been a good year for public perception of social media brands (which in this case includes Google, Yahoo, Bing, and AOL, in addition to more obvious brands like Facebook and MySpace). "2010 was a tough year for public perception of the top social media companies — Google, …

How and Why Remarketing Can Gain Back Lost Customers

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Late last year, Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) shared some interesting findings from a survey on ad technology, and found that remarketing (sometimes called retargeting) was considered the most under-utilized online marketing technology by nearly half or respondents.  Since then, Google has launched remarketing capabilities for AdWords, and I’m guessing the technology has been taken advantage …

Rec.fm: Recommend Your Favorite Products for a Cause

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This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark. Name: Rec.fm Quick Pitch: Trusted recommendations and social media for the social good. It’s Aardvark meets Amazon reviews meets …

Is the Internet a Fundamental Right? [POLL]

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In a study conducted by the BBC World Service, four in five respondents said they believe web access is a fundamental right. 90% described the Internet as “a great place to learn,” and 78% considered it a source of “greater freedom.” A bit more than half said that the Internet should not be regulated by government at all. 27,000 people …

The iPad Poses a Threat to Kindle’s Market Share [STATS]

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Independent research boutique ChangeWave surveyed 3,171 consumers and found that consumer pre-launch interest in the iPad is high. Data demonstrates that consumers are more interested in purchasing an iPad than they were the iPhone prior to launch. Also, 27% of existing e-reader owners indicated they would have purchased the iPad over the model they own now. The study — which …