Google Tests AdWords, Call Metrics Integration

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When creating a form for customers to fill out, it’s easy for business owners to slip in a question asking who referred them.  Finding out how someone got a phone number is a more delicate matter, though (it’s important not to waste customers’ time or act like they called a private line), and AdWords call metrics represents Google’s potential solution. …

Tweets at 35,000 Feet: How Virgin America is Using Promoted Tweets

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Promoted Tweets are now live. Yet, for most of us, there’s still a general curiosity about how this will work in the wild. What does this mean for the partner advertisers? Are our search results and Twitter streams going to be spammed with advertisements now? Will Twitter ever be the same? Of course, the answers to those questions depend entirely …

Netflix via Wii Is Almost Here

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Netflix has announced that it’s entered the final stages for the rollout of Netflix for the Wii. Starting in the next few days, several lucky customers are going to get the new Netflix via Wii to so that Netflix can gather final feedback. The announcement, from Netflix Vice President of Marketing Jessie Becker, is short but sweet: starting today, Netflix …