People Saying Social Media Unmeasurable Not Looking Hard Enough
People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Here are the 6 critically undervalued social media success metrics. Daily […]
Nonproft Software: RaisersEdge(i) Adds Giving Score
Nonprofit fundraising software is definitely an interesting space to watch. For example, BlackBaud (which offers fundraising software, accounting software and management systems for nonprofits) just released several improvements to its platform including the Blackbaud Giving Score™, a new prospect research tool that helps… [[ This is a content summary only. Visit my website for full links, other […]
If "Likes" Are The New Links, Content Quality Should Increase
More WebProNews Videos It’s become increasingly clear that social interactions with content are in important element in the promotion and visibility of that content. Beyond the simple viral nature of Facebook "likes" and Twitter retweets, they have simply become part of the fabric of the web and discoverability of content, in some cases even more […]
Taiwan: “Take my Medal? I’ll Hack your Website!”
The ongoing Asian Games in Guangzhou, China, is filled with stories. But so far, no story is as controversial as Yang Shu-Chun’s. On November 17, Taiwanese contestant, Yang, competed in the Taekwondo semi-final and was significantly ahead in the game. Victory seemed certain. 9 to nothing (9-0) was the score when the Korean referee suddenly […]
The Multi-Billion Dollar Question: Will Users Click on Twitter Ads?
It’s official: Twitter’s advertising platform launches in the next 24 hours. The much-anticipated Twitter business model will begin appearing in search results in the afternoon, with ads on Twitter.com and within third-party apps to follow. The launch of the new ad platform, known as Promoted Tweets, isn’t a surprise — like any other company, Twitter […]
The New PPC – Video 4 – Advanced AdWords Strategies – Part 2
Part 2 of 3 Whoa…it’s sure been busy here around The New PPC office. Last week we did a presentation at Mike Filsaime’s event in Long Island. It was really weird standing in front of a group of the biggest marketers in the online marketing world and showing them what we’ve been up to with […]
Google Adwords Quality (and Improving It!)
http://www.netwebvideo.com – One of the biggest mysteries of pay-per-click advertising is trying to figure what Google Adwords thinks is “quality”. As we know, minimum bid prices and ad placement is a function of your text ad and landing page. But how do we know what is good and of “high quality”? Google provides us with […]
The New PPC – Video 4 – Advanced AdWords Strategies – Part 1
Part 1 of 3 Whoa…it’s sure been busy here around The New PPC office. Last week we did a presentation at Mike Filsaime’s event in Long Island. It was really weird standing in front of a group of the biggest marketers in the online marketing world and showing them what we’ve been up to with […]
Google AdWords – Ad Quality Basics
Learn why high quality ads are important and how Quality score affects minimum CPC bids and ad position. Duration : 0:9:17