Local Search to Generate $8.2 Billion by 2015
Local search advertising revenues will increase from $5.1 billion in 2010 to $8.2 billion by 2015, according to local media analyst BIA/Kelsey. That’s a compound annual growth rate of 10 percent that’s driven by the continuing increase in local search activity. By 2015, the firm expects that 30 percent of all search volume will be… […]
Landing Page Watchdog from Kenshoo
Search marketing and online advertising technology provider Kenshoo released an interesting new product today called Landing Page Watchdog which, through real-time monitoring of landing pages used in search advertising campaigns, aims to provide greater brand protection and ultimately better effectiveness. The Kenshoo Watchdog is based on a… [[ This is a content summary only. Visit […]
Around the World with Facebook [PICS]
Take a peek inside Facebook’s offices in 4 different cities: Hyderabad (India), Dublin (Republic of Ireland), Toyko (Japan) and Paris (France). TIME sent its photographers to capture and create this interesting photo essay. The images tell a story of Facebook’s growing global dominance and also its start-up-like culture despite having multiple offices worldwide. It’s a pity […]
HOW TO: Integrate Paid Search and Social Media for Better Marketing Results
Matt Lawson is director of marketing for Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies. Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics –- the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, […]