How and Why Remarketing Can Gain Back Lost Customers
Late last year, Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) shared some interesting findings from a survey on ad technology, and found that remarketing (sometimes called retargeting) was considered the most under-utilized online marketing technology by nearly half or respondents. Since then, Google has launched remarketing capabilities for AdWords, and I’m guessing the […]
Crafting an Effective Landing Page – Don't Go Overboard
More WebProNews Videos Having the right landing page is incredibly important in getting conversions. It’s one thing to get traffic, but if it doesn’t convert what’s the point? WebProNews spoke with Janet Driscoll Miller of Search Mojo at PubCon recently. She shared some thoughts on creating effective landing pages. "I think that there are a […]
Google Launches Irresistible Product Ads
A new form of Google ads is now available. On Thursday, Google launched Product Ads, which enables advertisers to insert product images and prices into their ads. For once, these ads, which Google named it standalone Product Listing Ads, aren’t keyword based. Of course, advertisers who prefer ads based on keywords can still do so. […]
Keep it Here for Live Coverage of PubCon This Week
More WebProNews Videos PubCon Las Vegas gets started tomorrow (at least content-wise), and promises to deliver tons of great information about social media marketing, search engine marketing, etc. WebProNews will be covering the event with many exclusive interviews with speakers at the show (see PubCon’s full speaker list here). At BlogWorld last month, WebProNews sat […]
Google and Facebook Join ‘It Gets Better’ Campaign
Update: LinkedIn did a similar video too. Kudos. Catch it below. It Gets Better is a project aimed to help LGBT youths to overcome bullying and find happiness. Often, closed-minded guardians wouldn’t allow LGBT adults to talk to their children. So, to communicate with LGBT youths that life does get better, this project uses videos […]
Podcast-What would Google do?
Ever wonder how Google picks what sites end up on the top of the search results? Join Laura Betterly as she goes over the basics of how search engines decide rankings in the lecture..What would Google do?
Trada Crowdsources Search Engine Marketing Campaigns
This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark. Name: Trada Quick Pitch: Trada’s online marketplace boosts Google and Yahoo search ad results […]
Gretchen Howard, Director Google AdWords & Lon Safko The Social Media Bible Interview
This is a podcast interview between Director, Online Sales & Operations for Google AdWords and Lon Safko coauthor of The Social Media Bible talking about social media, and SEM (Search Engine Marketing) Duration : 0:30:2