Social Media Analytics & Internet Marketing

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As social media keeps providing new marketing opportunities, in addition to a way for online users to simply pass the time, the need for social analytics is becoming more pressing. Utilizing reporting tools that are available online today can help Internet marketers continue to shape their social media strategy and overall online interaction… [[ This is a content summary only. …

Social Media: From Hype to Business As Usual

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This is a summary of Thomas Marzano’s (@ThomasMarzano) speech in day 2 of the iStrategy 2010 conference. Marzano is the Global Creative Director for Philips. Right off the bat he posed the question: What is a brand? The standard definition one usually comes across is that a brand name, sign or symbol used to ID […] Related posts: How Social …

Driving Your Brand through Social Media

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Notes from a panel discussion at iStrategy 2010 featuring Chris Wei, CEO of Great Eastern Holdings Grp, Haresh Khoobchandani of Microsoft, and James Miner of ESPN. Warning: Tons of useful insights ahead: – – 1. It all starts with a strategy Not a social media strategy – “there is no such thing”; that’s why brands and agencies struggle to figure …

Facebook Can Be Anything It Wants to Be

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Facebook is a shape shifting Internet monster. With more than 500 million users, it really can be anything it wants to be. Whenever a new startup pitches an idea, one of the questions an investor might ask is if Facebook could do the same thing. That is definitely a valid question that every start-up should consider […] Related posts: AppBistro …

Firefox Account Manager Aims to Make Your Social Life Easier

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What do you do when you first fire up your browser? Most probably, you log into various sites that require a username and password – Facebook, Gmail, Twitter and the like. For me, personally, it’s quite a chore, as I need to log into over 10 different services before I start doing anything. Now, Mozilla sets out to alleviate this …