Retailers are Missing the Connection with Mobile Shoppers
Mobile shopping applications that provide consumers access to price comparisons, product availability, coupons, recommendations, ratings and reviews helped drive online spending to record highs during the 2010 holidays. However, according to a new study from Motorola Solutions, many brick-and-mortar retailers paid dearly for neglecting to keep… [[ This is a content summary only. Visit my […]
Mom Shoppers Use Social Media for Purchasing Decisions
A recent report from NPD Group, a market research firm, found that mom shoppers are using social media friends and followers to help with their buying decisions. The study finds that 79 percent of mothers with children younger than 18 are active in social media – an impressive statistic. Of those active in social media, […]
Bing Integrates Facebook to Create Social Shopping Lists
Bing has added a new feature this week that integrates Facebook with Bing Shopping search results. Users can now create a shopping list on Bing and then post the list to their Facebook Wall to get feedback from friends and family. Shoppers now have the…(read more) [[ This is a content summary only. Visit my […]
Google Aids Borders With Local Availability Tool
Early this week, Borders announced a new version of its website on which users could (sometimes) employ Google Books to preview a novel. Now, the two organizations are building on that relationship, as would-be Borders shoppers should be able use Google Product Search to determine whether a local store has a given piece of merchandise […]
Product Images – The Good, the Bad, the Ugly
Enticing product pages are essential to the success of any e-commerce enterprise. In fact, a recent study of 1,600 online shoppers revealed that clear and thorough product images positively impacted customer loyalty more than any other website functionality. Second on the list was ample site search capability, followed by product-viewing… [[ This is a content […]