SkedgeMe Gives Small Biz Simple, Social Scheduling App

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This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark. Name: SkedgeMe Quick Pitch: SkedgeMe lets other people see your calendar and schedule appointments with you online. Genius Idea: …

New and Improved Bit.ly Arrives This Week [PICS]

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URL shortening and analytics service bit.ly will soon be launching bit.ly 1.3, the newest version of the most popular URL shortener. In addition, the company is launching an enterprise version of bit.ly Pro, which will be available later today. The new bit.ly 1.3, which will roll out later this week, will feature a complete redesign of its website. From the …

Yelp for Business: 4 Steps for Success

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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. For local small businesses, Yelp isn’t just an option — it’s a necessity. People in urban centers use it to choose where to go to dinner, where to buy clothes, and where to be entertained. Users …