Social Media: More than Twitter and Facebook? Uh, yeah.

The following post is based on a discussion at the Cincinnati Social Media LinkedIn Group. In what seems to be a race to oversimplify EVERYTHING, we’re creating misdefinitions. In many cases there’s simply (a lot) more to the story. Social media provides the latest example. Do you know anyone with "T&F Tunnel Vision?" This unfortunate […]

For Merchants, Facebook's Value Can't Be Beat

Two new studies conducted independently of one another have arrived at the same conclusion – that Facebook marketing pays off for small businesses on the Web. Daily deals site ChompOn has attempted to determine the actual short-term values that different social media marketing actions bring to businesses, with some interesting results. The… [[ This is […]

Demand for Web Workers Continues to Rise

Online employment platform Elance has released its quarterly report, revealing record-setting hiring by small businesses in the fourth quarter of 2010. Increased hiring across all categories during what is traditionally a slow quarter further indicates that innovation and growth in the online employment marketplace will continue to rise throughout… [[ This is a content summary […]

The New Reality of Facebook Advertising

Facebook has announced a new advertising scheme called “Sponsored Stories.” It is interesting – and risky. Some might even say it is dangerous. Small businesses in particular should pay very close attention. First, the basics of how Sponsored Stories works, then a closer look at what it means to your business. Advertisers can… [[ This […]

Google Offers on the Way, Should Groupon Have Sold?

Google has a new project in the works that appears to be a direct competitor to Groupon. It’s called Google Offers. According to an official fact sheet about the product, obtained by Mashable, Google Offers is "a new product to help potential customers and clientele find great deals in their area through a daily email." […]

Groupon: We're the Savior for Small Businesses

Legend has it that Groupon turned down a $6 billion offer from Google, which if accepted would have been Google’s biggest acquisition to date. Time will tell if this was a smart move or not, but Andrew Mason, Groupon’s CEO seems fairly confident in the company’s future. Do you think Groupon will remain independent? Will […]

eBay Releases Online Index for Small Businesses

A day after strengthening its foothold on local commerce with the acquisition of shopping search engine Milo, eBay has released a new report intended to help small businesses and entrepreneurs thrive on the world’s largest online marketplace. The…(read more) [[ This is a content summary only. Visit my website for full links, other content, and […]

Social Media Advertisements Drive Purchase Intention

The Faces of Social Media is a social media research jointly conducted by Knowledge Networks and MediaPost Communications. The intent of the ongoing study is to measure the social media landscape in the U.S and determine the influence of social media on products and services. After surveying 2,242 people from age 13 to 80-year-old, the […]

Small Businesses: Facebook as Important as Facetime

Uncertain at first, and still somewhat reluctant overall, small businesses are increasingly implementing social media into their marketing strategies. A recent survey conducted by Constant Contact revealed that 63 percent of nearly 1,500 small business owners cited Facebook as an important element of their activities during the fall, while more… [[ This is a content […]

Create Your Own Groupon Deals – Without the Headaches

Anyone on the Groupon-watch the past two months knows that the enormously successful daily deals pioneer has received some recent criticism from merchant partners. Mostly because their small businesses are often overrun by stampeding, coupon-carrying customers, but some issues have surfaced about how certain deals have been managed. Enter… [[ This is a content summary […]

Facebook Group Works Great for Small Businesses

A couple of weeks ago, we got really excited about how Facebook’s revamped group would be like and look like. As soon as it was launched, @stooffi (a potential world’s coolest intern) created a group for us. It didn’t take us long to figure out how to use it. It’s that simple. In short, the […]