The Brave New World of Marketing
This is a summary of a presentation by Daniel Lee (@danlee888), Regional Director of Euro RSCG (@eurorscg), at the iStrategy Conference, 2010. Once again, we’re reminded that social media isn’t a final strategy. Before jumping onto the social media bandwagon, it’s crucial that we understand how it has changed the scene. So what’s changed? Nothing much, […]
Social Media: From Hype to Business As Usual
This is a summary of Thomas Marzano’s (@ThomasMarzano) speech in day 2 of the iStrategy 2010 conference. Marzano is the Global Creative Director for Philips. Right off the bat he posed the question: What is a brand? The standard definition one usually comes across is that a brand name, sign or symbol used to ID […]
Driving Your Brand through Social Media
Notes from a panel discussion at iStrategy 2010 featuring Chris Wei, CEO of Great Eastern Holdings Grp, Haresh Khoobchandani of Microsoft, and James Miner of ESPN. Warning: Tons of useful insights ahead: – – 1. It all starts with a strategy Not a social media strategy – “there is no such thing”; that’s why brands […]
Social Media and Marketing Insights at #iStrategy2010 [PICS]
The Penn Olson team had an opportunity to attend iStrategy2010 in Singapore – probably one of the best summits with notable speakers and tons of insights. Here is a list of posts we have written so far: (1) Social Media: The Air Asia Way (2) Facebook’s Success Strategy (3) Marketing to The Third One Billion (4) […]
3 Core Skills Every Good Social Media Marketer Should Possess
This post is authored for Sarah, our very own co-founder, for her application to be Standard Chartered Breeze’s World Coolest Intern (WCI). We promise this is a good read. Hiring a good digital marketer is hard, but hiring a great one is even harder. What differentiates the great from good is attitude. The best talents […]
Sprout Social provides Awesome Social Media Tools for Businesses
Listen, track and engage. These are the three basic social media guidelines for businesses. But aren’t there just too many conversations to listen on the web? These conversations come in different form – Facebook updates, Tweets and blog posts. How are we supposed to make sense out of these data? That is why we need […]
3 Minutes with GOODSTUPH Boss Lady, @PatLaw
Three minutes with ____ is a series of short interviews with people who’re known in the creative, start-up or media world. We’re glad to have @Patlaw as our first guest. Previously an Ogilvy Digital Strategist, Patricia Law took a bold step out of the corporate world and founded GOODSTUPH, a Social Influence Marketing studio that […]
Why Feedback and Filters are Necessary in Social Media
Howard Greenstein is a Social Media Strategy and Marketing consultant, and President of the Harbrooke Group. He’s also a national board member of Social…
Podcast-Social Media Marketing
Join Laura Betterly as she goes over the basics of social media marketing and best practices. If you don’t get social media marketing, this will give you a good overview.
4 Ways Non-Profits Can Use Google Buzz
Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. Despite some initial flaws, Google Buzz continues to show promise as a social marketing platform. It has a significant (though somewhat latent) user base, with an increasing number of loyalists who swear by […]