Kenshoo Introduces Facebook Advertising Platform

Digital marketing software provider Kenshoo has publicly released its new enterprise technology following an exclusive beta period in which leading marketers and agencies secured more than 24 billion targeted advertising impressions on Facebook through the Kenshoo platform. Kenshoo Social is designed to help drive brand engagement through social… [[ This is a content summary only. […]

Beat Competitors with an Amazon Repricing Engine

E-commerce software provider Zoovy has announced a pilot of its Amazon Repricing Engine, which is designed to automatically adjust product pricing on Amazon to match or beat similar products offered by competitors. The new Amazon Repricing Engine will monitor competitors’ stock-keeping units (SKUs) to maximize time for Zoovy’s… [[ This is a content summary only. […]

HOW TO: Integrate Paid Search and Social Media for Better Marketing Results

Matt Lawson is director of marketing for Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies. Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics –- the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, […]