OpenX Launches New Ad Platform, Secures Groupon As Customer

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Assuming it didn’t already, OpenX should definitely have Google’s attention now.  The company launched an updated version of its OpenX Enterprise ad technology today, and in the process, announced that it’s secured Groupon and Orange (the telecommunications entity) as customers. An OpenX spokesperson explained in an email to WebProNews, "OpenX’s new platform, the company’s Software as a Service ad serving …

Facebook Readies Content Removal Mechanism Based on Eating Disorder Flags

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We recently came across an interesting comment on a blog post at AllFacebook.com. The post was about a study indicating that Facebook can increase the risk of eating disorders, and the comment was from Dee Christoff, Vice President of the National Eating Disorders Association (NEDA), who said that NEDA and Facebook are working together to "make the site safer for …

6 Verticals See Triple-Digit Growth in Mobile Advertising

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Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY). The report also looks at actions marketers are trying to get consumer to take when they see the ads. "Social media actions in particular had significant growth quarter-over-quarter, as  marketers …

Did Groupon Make the Right Decision? What's Google's Next Move?

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As you probably know, Groupon recently turned down Google’s $6 billion acquisition offer. CEO Andrew Mason was reportedly concerned about the direction Google may have taken it in, as well as what would happen to its employees.  A lot of people are surprised that Groupon turned the offer down, as it would’ve been Google’s biggest acquisition to date. Groupon is …

Report: Brand Perception Suffers in 2010 for Google, Yahoo, Facebook, MySpace

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WebProNews received some interesting findings from YouGov BrandIndex, indicating that it has not been a good year for public perception of social media brands (which in this case includes Google, Yahoo, Bing, and AOL, in addition to more obvious brands like Facebook and MySpace). "2010 was a tough year for public perception of the top social media companies — Google, …

Google Cloud Picker Feature Discovered Prematurely

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It has been revealed that Google is testing something called "Google Cloud Picker". It’s apparently not something we’re supposed to know about yet.  According to those who spotted it, it appeared when they tried to insert files and images into Google Sites and Blogger. A screenshot is now making the rounds, showing that it is tied to Picasa, Maps, Google …