Social Media and Marketing Insights at #iStrategy2010 [PICS]

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The Penn Olson team had an opportunity to attend iStrategy2010 in Singapore – probably one of the best summits with notable speakers and tons of insights. Here is a list of posts we have written so far: (1) Social Media: The Air Asia Way (2) Facebook’s Success Strategy (3) Marketing to The Third One Billion (4) Driving Your Brand through […] …

Google Advertises on Facebook and Twitter [PICS]

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Google, the digital advertising behemoth, is contributing back to the industry by buying ad spots on Facebook and Twitter. Yes, you heard that right. Search Engine Land posted a Twitter screenshot showing @GoogleMobile as a Promoted Account, suggesting users to follow. Promoted Account ads run by an algorithm, so not everyone would be able to see […] Related posts: Twitter …