Why Social Media Practices Are Like Football
Co-authored by Jay Baer and Amber Naslund One of the continuous discussions and questions surfacing in the social media chatterbox is that of “who owns social media?” Is it marketing? Public relations (PR)? Customer service? The answer is . . . yes. For the long-term, anyway. You’re not likely at the point yet where you […]
Priceline Smashes Q3 Earnings Expectations
William Shatner is due a raise, a bonus, or both. This afternoon, Priceline – which has wisely used Shatner as its spokesman for years – posted its third-quarter earnings report, and it seems the company has lots more money to spread around than analysts expected. For starters, Priceline managed to report revenue of $1.0 billion. […]