Landing Page Watchdog from Kenshoo
Search marketing and online advertising technology provider Kenshoo released an interesting new product today called Landing Page Watchdog which, through real-time monitoring of landing pages used in search advertising campaigns, aims to provide greater brand protection and ultimately better effectiveness. The Kenshoo Watchdog is based on a… [[ This is a content summary only. Visit […]
OpenX Wants to Maximize Your Yield
Ad technology provider (ad server) OpenX announced a new version of OpenX Enterprise, the company’s Software as a Service product for large publishers. What makes the new system unique is that its technology now combines the ad serving prowess OpenX is known for with real-time bidding on ad inventory. OpenX is positioning the platform as… […]