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CT AG Hits Google With Civil Investigative Demand

The tension over Google’s collection of sensitive WiFi data has risen again.  Today, Connecticut Attorney General Richard Blumenthal issued a civil investigative demand requiring that Google share the information gathered by its Street View cars. Blumenthal defined the demand as being the equivalent of a subpoena, meaning Google should have little choice but to comply.  […]

US-Sino Currency Rap Battle on YouTube [VIDEO]

One week and over 200k hits, this video has the potential to go viral. The animation video depicts the ongoing economic tension between U.S and China in a humorous manner. It also mentions some controversial issues like Liu Xiao Bo, the recent Nobel Peace Prize recipient and the relationship between IMF and the U.S. I’m […]

Good, Creative Marketing Creates Tension and Takes Risks

Good, creative marketing can be simplified into "four E’s": engage, educate, excite, and evangelize. That’s how former Kodak Chief Marketing Officer Jeff Hayzlett presents it anyhow. Obviously, each of these "E’s" can get complicated in themselves, but if you really want to look at it in the simplest form possible, this is as good a […]