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A New Way to Advertise: Ambient Point of Action

There is a new breed of online ads out there, and they are gaining in popularity and usage. Ambient Point of Action advertisments (APA) cover the entire Web page where a user is set to accomplish a specific task – such as logging into a website or conducting a search. But unlike an interstitial ad […]

Moosejaw Joins Google for Local Availability

This year, 46% of retail sales will be influenced by the web – but more than 90% of total retail transactions will occur in-store, from small neighborhood boutiques to national chains according to eMarketer's Mobile Marketing from In-Store study of June 2010.  How will retailers ease the transition from online to offline?… [[ This is […]

Twitter Launches Countdown to OAuthcalypse

In 9 weeks, 3 days and some change, Twitter will turn off basic authentication for apps, making OAuth the only way to connect to Twitter applications. The Twitter API team has even launched a countdown to what it calls “OAuthcalypse.” Currently, there are two ways to connect to apps: basic authentication, where you provide your […]