Making the Most of Conversion Testing

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By Pete Olson, vice president of enterprise solutions at Amadesa  As merchants work to create more effective and more measurable e-commerce marketing strategies, website testing is often at the top of their to-do lists. It seems that nearly everyone today believes in the inherent value of website conversion rate optimization, and yet,… [[ This is a content summary only. Visit …

Facebook Readies Content Removal Mechanism Based on Eating Disorder Flags

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We recently came across an interesting comment on a blog post at AllFacebook.com. The post was about a study indicating that Facebook can increase the risk of eating disorders, and the comment was from Dee Christoff, Vice President of the National Eating Disorders Association (NEDA), who said that NEDA and Facebook are working together to "make the site safer for …

The State of China’s Twitter, Sina Weibo

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Sina Weibo is growing fast in China, Taiwan and Hong Kong. It currently has over 50 million users and is expecting to hit 100 million by the end of 2011. Gaofei Wang, Vice President of Sina Weibo shared with Mobile World Live in an Interview on its growth phase and briefly on its monetization plan. […] Related posts: What Twitter …

Rumor: Chrome Chief To Stick With Google Despite Twitter Bid

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As news stories go, there have been more interesting ones than an employee not switching companies.  However, rumors indicated that Twitter was courting Google’s Sundar Pichai, and in order to keep him – which Google has – Google likely had to lay out a significant sum of money. To set the scene: Sundar Pichai has been with Google for almost …

Give Kindle Books As A Gift Via Email

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Amazon.com said today people can now give Kindle Books as gifts to anyone with an email address even if they don’t own a Kindle. "We’re making this functionality available in time for the holidays to offer an easy, stress free holiday shopping option for anyone – not just Kindle owners,” said Russ Grandinetti, Vice President, Amazon Kindle.     To …

Who Will Buy the iPad? [STATS]

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Wondering just who put in a pre-order for the coveted iPad? The NPD Group just released a new market research report assessing consumer awareness and interest in Apple’s iPad. Unsurprisingly, current Apple owners are most excited about the product — 24% of Apple owners said they were very interested or extremely interested in buying an iPad, compared to 18% of …