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Time to Put Joost on Your Radar

Joost has seen its share of incarnations (and owners) over the past few years and this time it is plunging into the video ad world – something Web professionals need to know about. Adconion Media Group, who purchased Joost in 2009, has announced they will spin off Joost Video Network as its own standalone business; […]

Hulu Surpasses 1.2 Billion Monthly Video Ad Impressions

Americans viewed 5.9 billion video ads in December, with Hulu generating the highest number of video ad impressions at more than 1.2 billion, according to Friday’s release of the comScore Video Metrix. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 1.0 billion ad views, followed by ADAP.TV (682… [[ […]

Hulu Sets Ad Impression Record In October

New comScore video data is out, and as usual, a few corporations traded places in terms of successfully attracting unique viewers.  The bigger story, though, may be the fact that Hulu showed its users over 1.1 billion ads in October, which is more than twice as many as the number two entity, Tremor Media Video […]