Making Viral Video Truly Measurable

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A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics), marketers will have an opportunity to see beyond a video's raw numbers such as total views. "For… [[ This is a content summary only. Visit my website for …

Gink: The Next Great Social Network? [PARODY]

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Sketch troupe Derrick Comedy has tackled social networking as the topic of their latest video on CollegeHumor by creating the next next-generation social network: Gink. What is Gink? Well, it’s simple, really: “Gink is a fun made-up word, combining the words gibble and spink, both of which are also made up.” Simultaneously parodying the proliferation of social networks and the …

LOLCat King on What Makes Internet Culture Viral [VIDEO]

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Ben Huh is the CEO of The Cheezburger Network, a ring of highly lucrative websites that curate and capitalize on Internet memes and macros. During Web 2.0 Expo in San Francisco, he sat down to tell us all about Internet culture: what makes for a guaranteed flop online, and what elements can help content become viral. Huh places emphasis on …

“Toy Story 3? Builds Online Buzz with 1980’s Inspired Commercials [VIDEO]

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Pixar is taking viral movie marketing to a new level with Toy Story 3 by creating authentic looking vintage toy commercials for one of the new characters in the film. This is just the latest example of Hollywood using viral video to blur the lines between fiction and reality. YouTube user MrCrazycommercials has uploaded lots of vintage toy commercials, including …

“Glee” Explained in 60 Seconds [VIDEO]

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Are you confused by this whole “Glee“ thing currently overtaking the Interwebs? Then watch this video that the brilliant minds at Babelgum and LandlineTV put together. This parody pretty much sums up everything you need to know about FOX’s hit TV show in just over a minute. After you get clued in, we highly recommending hitting up Hulu or iTunes …

Conan Comedy Tour Clips Hit YouTube [VIDEOS]

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He may be “legally prohibited from being funny on television,” but Conan O’Brien has still managed to capture the attention of a video-viewing audience. More and more fan-made videos from O’Brien’s live comedy show have made their way onto YouTube since the tour kicked off on Monday. The stirrings of virality started yesterday, when one YouTube user uploaded a vid …

H&M Organizes Flash Mob to Promote Children’s Clothes [VIDEO]

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Here’s a nice foil for Philly’s recent spat of violent flash mobs: A bunch of adorable children spontaneously breaking out into a sick dance routine in San Francisco’s Union Square. Yeah, they’re basically shilling for H&M — but the dance is rather impressive and deserves a look. Utilizing flash mobs — which began as a kind of performance art – …

Chatroulette Piano Improv #2: Merton Returns [VIDEO]

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The Chatroulette piano improv guy is back — and his lyrics are as good as ever. Merton, the pianist who wrote on-the-fly songs about people he saw on Chatroulette, has posted a second video today with even more great improv pieces. Will the Chatroulette fad never fade? See also: Exclusive: Merton the Chatroulette Piano Guy Speaks [VIDEO] Tags: chatroulette, merton, …

“Apple vs. Predator” Parody Highlights Apple’s Legal Woes [VIDEO]

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Hey! You know what’s a new and different observation? The iPad is, like, totally just like that thing in Minority Report… and Harry Potter… and Star Trek… Yeah, I think we’re all getting sick of the comparisons/lawsuits at this point, which is what makes this new parody video, “Apple vs. Predator,” so spot-on. Buzz Out Loud put out a proclamation …

Russian Singer’s “Trololo” Meme Gets an iPhone App

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You know that “Trololo” viral video meme with the Soviet singer (Eduard Khil) singing a lyricless song in some sort of Russian alternate dimension 1970s rendition of the late 1950s? If you do, then get this: That meme now has its own iPhone app [iTunes link]. If you don’t know what Trololo is, you can watch the video here. The …

“Baby Killer” Becomes Healthcare Vote’s “You Lie” [VIDEO]

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On Sunday night, the House of Representatives passed a $875 billion healthcare bill with a vote of 219-212. While discussion of the news is currently dominating the social web, a specific moment from the proceedings is also getting attention – a member of the House yelling out “baby killer” as Rep. Bart Stupak was speaking. According to Trendistic, about 0.4 …

iPad Parody Highlights Device Shortcomings [VIDEO]

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For all y’all out there who think that the iPad leaves much to be desired, we’ve got the video for you. This parody, made as an assignment for a Comm 340 class (I hope they got an A), highlights all that’s lacking in the mythical device. It doesn’t have a camera, you can’t use it to make a phone call, …

Keyboard Cat: The Next Generation [VIDEO]

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For years now we have all found solace and joy in Charlie Schmidt’s “Keyboard Cat,” a musically inclined feline with Beethoven-sick skills and a mischievous mien. Now, a new kitty is on the scene: Bento. And believe you me, this Cat’s got synth-drenched magic coming out of his claws. By now we all know the story of Keyboard Cat — …