Google Updates Location Targeting for AdWords

According to a recent post at Google’s Inside AdWords blog, the company is striving “to make location targeting more accurate, easier to use and more flexible” for Web marketers. To that end, writes Nathania Lozada, Google is making the following changes that will go into effect after July 8, 2011: Changes to existing available… [[ […]

Are E-books the Next Market for Digital Advertisers?

With e-book sales at about $970 million this year and expected to rise significantly in 2011, many in the digital advertising industry are experimenting with ways to penetrate the market. If successful, Web marketers will have achieved something that…(read more) [[ This is a content summary only. Visit my website for full links, other content, […]

Affiliate Alert: Feast on These Holiday Promotions

The official start to the 2010 holiday season is finally upon us. Black Friday is only hours away and Cyber Monday just a few days off. But that can be a virtual lifetime for Web marketers, which means there’s still plenty of time to find great holiday deals to promote on your website. Below are […]

Social Commerce Tools Safe for All Ages

While many Web marketers and merchants want conclusive data before investing in a social commerce campaign, a new report suggests taking action sooner rather than later. According to the study conducted in July 2010, online shoppers in virtually every demographic are becoming increasingly reliant on social commerce tools and platforms. Below are… [[ This is […]