Social Media: More than Twitter and Facebook? Uh, yeah.

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The following post is based on a discussion at the Cincinnati Social Media LinkedIn Group. In what seems to be a race to oversimplify EVERYTHING, we’re creating misdefinitions. In many cases there’s simply (a lot) more to the story. Social media provides the latest example. Do you know anyone with "T&F Tunnel Vision?" This unfortunate condition involves the assumption that …

Email Drives More Traffic To Retailer Websites Than Social Media

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Traditional marketing provides a better return on investment (ROI) for retailers than social media, according to a new report from ForeSee Results.  Do you find email to be more effective than social media? Let us know in the comments. The report found that social media interactions are a main influence for only 5 percent of visitors to retail websites. The …

The State of Online Word of Mouth Marketing [STATS]

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In a session yesterday at Forrester’s Marketing Forum, Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing. Influencers are Diverse Ray said that when marketers think about targeting influencers, they tend …

Yelp for Business: 4 Steps for Success

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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. For local small businesses, Yelp isn’t just an option — it’s a necessity. People in urban centers use it to choose where to go to dinner, where to buy clothes, and where to be entertained. Users …

How do you make money with Google Adwords,does it really work?

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I have seen tons of ads about making money at home through google adwords. They say it is as simple as following a cookbook. Is that true? Has anyone had experiences out there that they can explain how it is so "easy" to make money,with that system? Any other bright ideas,that will not cost me money upfront ? Great questions! …